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How many of you remember several years ago when Swatch tried to launch “Swatch time?” It was an effort to get the planet a bit more “in sync” since we were all becoming connected via the Web, and time was becoming less relevant - or more relevant, in some ways. Basically, it divided each day into 1,000 beats, instead of using minutes and hours. It was to be used worldwide, so when the Swatch time read @530, for instance, the time was @530 all over the world. Interesting concept, but it never made it out of (or even into) beta. But it does still exist: you can see what the Swatch time is right now.
But I’ve noticed lately something similar: here in Montana, there are only two or three mobile phone providers, with Verizon Wireless being the major player; most people here have Verizon service (or at least most of the folks that I work with). Invariably, if someone at work asks what time it is, several folks whip out their cell phones and report the time. Since we are all subscribed to the same service, and our phones have replaced our watches, the time is the same for all of us: no one’s phone is set 5 minutes ahead so that they’re not late to a meeting, and no one’s phone is running slow. We are all on Verizon Time.